Press Kit

Panic at the Agency is a turn-based management sim about running a full-service creative agency without losing your mind. Every week you sign clients, assign your team, and pray the espresso machine holds.

Your staff come in seven disciplines — Creative, Paid Media, PR, Marketing, Developers, Strategy, and Influencer — and every project needs the right mix. Match specialists to the work and they fly; mismatch them and they crawl. Each employee also has a quirk that genuinely matters, from the grinder who answers email at 3am to the flight risk who is definitely interviewing elsewhere.

Miss deadlines and reputation tanks. Overwork people and they quit. Run out of cash and the landlord changes the locks. Survive the campaign at three difficulty levels, then keep going in Endless mode.

You inherited a creative agency, three anxious employees, and a terrifying amount of rent. Sign clients, juggle seven disciplines, manage burnout, and keep the Panic meter under 100.